If you own a brand or business, odds are you aren’t working with Geico’s 2-billion-dollar advertising budget. This means that you can’t afford to waste both time and money on marketing campaigns that won’t bring you positive results.
That’s where direct mail marketing comes into play. Direct mail marketing campaigns are affordable, effective, and allow you to customize the way you promote your business.
But what exactly is direct mail marketing? And is it really as effective as the data suggests? Keep reading to find out the answers to those questions, plus more useful information.
What is Direct Mail Marketing?
So, what exactly is direct mail marketing, anyway? Is it as simple as mailing out a piece of paper with your business’s information on it? In one word, yes.
Direct mail marketing is any physical document that you send to current and potential customers in an attempt to gain or maintain their business. An effective direct mail marketing campaign ends with a “call to action,” or CTA, that encourages a customer to do something to interact or engage with your business.
That something can be as simple as calling your business to set an appointment or stopping by your physical location to redeem a coupon. It doesn’t have to be complicated, and in fact, simple often works better.
Does It Actually Work?
Does direct mail marketing actually work? Or would you be better off investing resources in other marketing strategies?
Believe it or not, direct marketing is still very effective in 2020. In fact, when it comes to a return on investment or ROI, direct marketing offers a higher ROI than most marketing strategies.
Due to the fact that direct marketing campaigns are both affordable and effective, it’s often the best way to advertise a small business. Customers tend to keep their mail for a while before deciding what to do with it, which usually means they see your document multiple times before making a decision.
On top of that, domestic and international shipping costs for a piece of paper are low, which means you can target as wide of an audience as you’d like.
A document that offers the recipient something, like a deal or special, is more likely to be kept, and thus, more likely to be used. So, if you’re thinking about trying out direct mail marketing, try to come up with something to offer your target audience to get the best results.
Breaking Down How Direct Mail Marketing Works
Well, there you have it! That is a detailed breakdown of how direct mail marketing works, including some tips and tricks you can use to get the most out of your campaigns.
Remember, the ROI for direct mail marketing campaigns is extremely high. That’s perfect for businesses that don’t have a large advertising budget, and thus, can’t afford to waste resources when marketing.
Looking for more ways you can better promote your brand or business? Check out our blog!