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Did you know there are more than 3.5 billion daily social media users in the world? And this number only continues to grow.
So as a business owner or marketer, it’s a great idea to harness the power of social media to grow your company. But with so many platforms and so many voices out there, it can be hard to know where to start.
That’s why we have created this guide outlining the top tips on social media marketing for beginners. Keep reading to learn more.
Choose Your Channels
Facebook, Instagram, Pinterest, Twitter, Snapchat, TikTok…the list goes on and on. The fact of the matter is that there are lots of different social media platforms out there, all with their strengths and weaknesses.
One of the biggest mistakes when starting social media marketing for beginners? Trying to be active on every social media platform. It’s simply too much.
Instead, choose the platforms that will work best for your business. Decide on your social media goals. Do you want to increase website traffic, improve engagement, or drive sales?
Your goals will determine the route you take.
You should also consider your target audience. Where do they spend their time on social media? There are very real trends based on gender and age that you should consider.
Gen Z, for example, is the biggest audience on TikTok. But if you’re trying to reach middle-aged women, Pinterest or Facebook will be your best bet.
Take some time to decide the audience you want to target on social media and then find out which platform best aligns with this decision.
Grab Your Usernames
Next, it’s a good idea to claim your username on every social platform. Even if you’re only focusing on one or two channels for now, there’s a good chance you’ll expand that strategy in the future.
But what happens if two years down the road, your brand name has been taken on Snapchat or Twitter? To avoid this issue, claim your username on every social channel now.
This way, other people can’t claim your handle and start posting as if they represent your company. That’s a PR nightmare waiting to happen.
Optimize Your Profiles
Last but not least, take some time to optimize your profiles. We all know the power of a cohesive, well-executed brand. When your company has a strong visual and written identity, people will be more likely to trust you.
And a great place to implement this is on social media.
In today’s digital world, people often use social media to research companies. As they’re in the decision-making phase, they’ll check out your Instagram or Facebook to get a better idea of who you are.
In order to provide the best experience for these potential customers, you should optimize each of your profiles. Make your profile picture (your logo) the same on each channel.
Make sure you also provide contact information, like a phone number, website, or address is applicable. It’s a good idea to write a quick bio too so that people know what you do from the get-go. And on Instagram, consider investing in Instagram mentions.
Tips for Social Media Marketing for Beginners
Now that you’ve read all about our tips for social media marketing for beginners, it’s time to get started. Decide where you want to start and make a plan.
Want to learn more? Check out our blog for other business tips and tricks.