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Running a small business, like a chiropractic clinic, isn’t easy. Did you know there are nearly 70,000 chiropractors in the United States? That’s a lot of competition.
However, that doesn’t mean you should give up or even feel discouraged. Bringing in new clients is all about effective chiropractic marketing. You need to get the word out to your community about your practice.
Furthermore, you need to give them a reason to trust you over your competitors. All of this can be done through marketing.
Not sure where to begin? Keep reading for our top four chiropractic marketing ideas.
1. SEO Marketing
Search engine optimization is vital for any small business. SEO is the algorithm used by search engines like Google to find relevant information, businesses, products, and more based on keyword searches. For example, if someone searches for “chiropractors near me,” your website SEO will determine how quickly they find you.
Boost your SEO by creating a blog on your website full of articles. The articles should be relevant to your industry and provide valuable content full of keywords. You should also:
- Use internal and external links
- Use multiple forms of media embedded with SEO metadata
- Get credible backlinks from other websites
- Focus on local keywords
- And more
SEO is the foundation of any effective website. It is the primary means of driving online traffic to your page.
2. Social Media Marketing
Social media should not be overlooked when creating a chiropractic business plan for marketing. The vast majority of people have at least one social media account. Furthermore, these platforms are incredibly versatile for posting content, communicating with clients, and promoting your services.
For example, you can run campaigns like this contest to encourage people to follow your page and engage with your posts. The more people who comment, like, and share your posts, the more reach you’ll have with larger audiences.
You can also use paid social media marketing to target specific demographics of people in your area based on location, age, gender, and more.
3. SEM and PPC Marketing
Search engine marketing is similar to SEO marketing in that it relies on search engines like Yahoo, Google, Bing, etc. However, with SEM, you pay the search engine site to pull your website to the top of search result pages based on specific keywords. In return, you pay the search engine for each click your website receives.
Pay per click advertising works the same way. However, with PPC advertising, you publish an ad for your chiropractic business on another website. You pay the host website for each click your ad gets.
4. Email Marketing
One of the best chiropractic marketing ideas is email marketing.
You can use incentives like exclusive discounts or free consultations to get people to join your email list. Then, you’ll have a direct line of communication to promote your services and remind people to schedule appointments.
Looking to Improve Your Chiropractic Marketing?
If you want to increase your brand awareness in your community and attract more clients, you must invest in chiropractic marketing strategies.
Be sure to check out some of our other business-related articles to find more valuable information on marketing and business management. Our blog was designed to help business owners just like you.