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Having a startup is exciting, and you want others to be excited about it too. You especially want to attract the attention of your ideal customers so that your company can grow quickly.
To do that, you need to get your marketing started right from day one. How can you do it? Here are five tips you need.
Understand Your Customer
One common mistake business owners make is that they assume their customers think as they do. Even if you’re excited about your product, that often isn’t the case.
Take the time to research your ideal customer and let them speak to you. You can do surveys, review what your competitors are doing, and keep an eye on trending searches in your industry.
The better you understand what your customer thinks, feels, and says, the better you can target your marketing to them. That’s why so many companies are partnering with a Global Employer of Record to focus more on their main business. These global companies have the resources to help you avoid all the red tape when hiring.
Take Advantage of Social Media
A startup often doesn’t have a huge budget in every arena. Even if you focus your cash on marketing, there’s no reason not to take advantage of free and low-cost outreach when you can.
Social media allows you to target specific audiences, all the way down to intent and previous buying behavior. Not only that, the costs for this targeted marketing is quite low. You can also connect with influencers as another way to reach a specific group of people.
Tell a Compelling Story
It’s often said that people don’t buy what you’re selling; they buy why you’re selling it. The story you tell about your company and your product is essential to successful marketing.
Remember that your story shouldn’t be about you. Instead, make it about your customers and how they can benefit from using your product or service. It should be a story about what’s possible in their lives once they buy from you.
Make your customer the hero!
Capture User-Generated Content
User-generated content (UGC) is a great way to boost your marketing profile without spending a lot of money. People love to be in on a trend and getting attention from others. Harness this to promote your new company!
There are a lot of ways to launch a UGC campaign. A marketing firm like Bear Fox Marketing can help you manage it so you can focus on your core business.
Create a custom hashtag on Instagram or do a photo contest where people display your product. Launch a video contest and use the winning entry in your advertising.
UGC gets buzz for your brand and gets your audience excited and involved when it comes to your products and services.
Startup Marketing Should Engage Your Audience
Marketing is no longer a one-way street where you simply share your message and move on. Instead, it’s essential to engage your audience and reply to comments, mentions, and questions as quickly as possible.
When you do, you’ll gain a lot of startup marketing benefits. Your audience will be more loyal and more likely to follow through with the next step in the sales process. You’ll get buzz online, which will help you gain additional traction and new followers.
People want to do business with companies that care about their customers. Be that company!
If you enjoyed this article, you’ll love our other business blog posts. Check them out today!
