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If you’ve recently launched a marketing campaign, you’ve probably seen a great increase in the amount of traffic surrounding your brand. Traffic from potential customers is great, but how do you convert potential customers into actual customers?
The truth is, most business owners do not know how to properly convert leads into a returning customer base. The great news is that you’re in the right place if you want to learn 5 tips that can take your brand from a small start-up to a successful long-term asset by constantly converting leads.
Keep reading for more!
1. Respond Quickly
Respond to leads immediately. Studies have shown that 63% of businesses have taken too long to respond to customer leads. In a microwave society, customers are looking to have a response as soon as they’ve expressed interest in your brand–ideally within 5 minutes of submitting an inquiry.
Invest in a sales team that consists of people and tools that can help you increase your customer response rate. You should plan to lower your lead response time, while also saving your brand the additional money and effort it takes other businesses.
The right software can help you automate responses while also providing a sense of personalization. So be diligent to research the software that works best for your business needs.
2. Stop Paying For Unsuccessful Lead-Generator Services
There are tons of companies that offer extremely helpful lead generation strategies.
However, if you are noticing that most of those leads are not converting, it’s best to save your money and use it towards better marketing campaigns and other ideas that can grow your business.
Using trusted businesses to help you get those leads will almost always be beneficial to your brand. But, be sure to not put too much of your budget towards such companies. You will want to leave room financially for your brand to market and generate leads in other ways.
3. Maintain a Positive Social Media Presence
Research your targeted audience. Depending on who your audience is, you may notice that they spend more time on social media sites rather than frequenting actual websites.
Use your brand’s social media to respond to frequently asked questions and comments. Build a friendly rapport by maintaining a professional yet friendly tone in your response to potential customers.
Building a friendly rapport will help potential leads to trust you, and eventually, convert to paying customers.
4. Provide Freebies and Promotional Codes
Promotional codes and freebies can attract a lot of positive attention to your brand while also boosting your sales. You can provide free downloadable content to leads who provide their email address when asked to sign up for your newsletter.
You can also provide discounts in the form of promotional codes for first-time customers. If a lead–turned customer purchases one item at a discount, they will return to pay full price at a later time if they enjoyed your product or service.
5. Get Reviews From Influencers
Leads will definitely try products and services that are promoted by their favorite social media influencers. Network around and reach out to different online influencers who are willing to review your product online for an agreed-upon price.
Using an influencer with hundreds of thousands of followers, or even millions of followers could spread the word about your brand much faster than other marketing strategies.
Start Converting Leads Into Money
Converting leads into returning brand supporters doesn’t have to be as hard as you think. There are many more tips on the internet that can help you, so test a few out and see what works best for your business.
Be sure to check out the other articles on our page if you enjoyed this one!
