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The average small business owner should expect to spend 1-2% of the company’s revenue on advertising every year. For a business that sells $500,000, this small figure can add up to $10,000 each year, which is nothing to sneeze at for a company trying to make ends meet!
That’s why it’s important to take advantage of every low-cost solution available, including powerful options like the small business newsletter.
We tend to overlook this relationship-building outreach tool, but newsletters are a cost-effective way to share business updates with customers and clients. Here’s how to create a successful business newsletter.
Choose a Format
Newsletters come in a range of formats, from accessible plain text emails to stunning graphic newsletter templates. You can even opt for PDF versions, allowing you to attach them to your emails and print them out as well. There are endless possibilities for designing them according to your needs and with your branding, but it all starts with the right format!
Consider Your Content
Company newsletters should include timely and informative content, but the details of that are up to you. Many businesses include industry news, product launches, client testimonials, staff changes, or company events. Others disclose financial details or showcase great employees.
You might even want to brainstorm fun things to put in a newsletter, like the winners of your latest team-building competition or a list of employees’ favorite local lunch spots. These details go a long way in showing off your brand’s personality.
Write It Out
Even with a long list of content to include, writing it all out can take time. For more frequent newsletters, you may want to decide who on your team will take care of the bulk of the work. You’ll also want to find someone to edit for typos and errors.
Alternatively, some of the best company newsletters are open for all employees to submit ideas and stories to the newsletter.
Don’t forget to craft an appealing subject line for your email, as well as a relevant call-to-action!
Send It Out
Your newsletter should be accessible on your website once it’s ready, but you’ll also want to send it out to the subscribers on your email list. If your customer base is mostly offline, consider printing your newsletter for distribution through the regular mail as well.
Don’t forget to also post newsletters on social media for your followers to find, as this can encourage them to convert to email subscribers as well.
Make the Most of Your Small Business Newsletter
Your business newsletter is a free way for you to engage with people who have expressed an interest in your business, so it’s a good idea to make the most of the opportunity. A great newsletter can help build your brand, show off your personality, and deliver interesting company information all at once.
With a little work, you’ll be able to build a true connection with subscribers and customers to keep them coming back for more!
If you’re looking for more insights on business and marketing, we have the facts you need to know. Check out our other posts to learn more.