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The number of people who shop online is rapidly increasing, and it doesn’t show any sign of slowing down. With advancements in technology coming quicker than ever, more companies are relying heavily on their online aesthetics.
When it comes to designing company websites, there are many decisions to make. From designing different pages to choosing fonts and colors, it can be difficult to keep track.
If you’re struggling to design your company’s website, keep reading. We’ll give you 6 factors to consider when designing a company website.
1. Designing Company Websites: Who are You?
The number one digital marketing strategy is simple: let people know who you are. When customers visit your site, they should know exactly what your business provides.
Your home page should clearly state your company and what it stands for. Further pages should still make it obvious that visitors are on your company’s website through headers or sidebars with your logo.
2. Crucial Information
Make sure your website contains essential information for customers. If your company is strictly online, include a phone number and email for customer service.
If your business has physical locations, include the address. Additionally, you can add a map widget for easily accessible directions to your store.
3. Mobile Compatibility
Over half of all websites’ traffic comes from mobile phones. When designing a website, make sure it’s also compatible with mobile users.
If you aren’t sure how to ensure mobile compatibility, you can utilize a web design agency. They’ll make sure your mobile and desktop sites work and look uniform across all platforms.
4. Hassle-Free Payment
The point of online shopping is that it’s quick and easy. Consumers don’t want to click through a ton of pages to finally buy your product or service.
One-click payments have been an outstanding success for many online businesses. You can also offer free delivery and returns to members of your site to encourage more payments.
Along with payments comes recognizing what works and what doesn’t on your site. Using sales enablement tools can help you better understand what you can do right to make more sales.
5. Security
Speaking of payment, customers should feel secure when they give you their personal information. From emails to credit card numbers, they need to be protected from hackers.
There are also laws you have to follow regarding data security. If you don’t, you risk being fined a hefty amount.
6. Looks and Content
Make sure all pages on your website follow the same aesthetic. Furthermore, simplicity is key when choosing a design; flashy sites can be more overwhelming than dazzling.
Having a lot of content can improve your SEO by encouraging visitors to spend more time on your site. Adding a page for articles that link back to other pages on your site can help you show up in more web searches.
Final Thoughts
Now you have a few great ideas to get you started. Keep these in mind when designing company websites.
Check out our website for more great business advice. From cybersecurity tips to marketing guidance, we have everything you need to make your company thrive online.
