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Did you know nearly 281 billion emails are sent around the world every day?
If you send email marketing campaigns, you need to figure out how you’re going to stand out amongst all these emails. Fortunately, if you focus on the design of your emails, you should be able to create emails that people will enjoy reading.
Here are some email marketing design tips that will help you create amazing emails. If your email marketing campaigns aren’t delivering great results, these tips will help you change things for the better.
1. Maintain a Brand Theme
One of the ways you can improve the design of your email marketing campaigns is by sticking to a theme that aligns with the colors of your brand.
For instance, if your brand uses the colors red, pink, and green, you should make sure you also use these colors within your emails.
Note that if you currently don’t have any specific ‘brand colors,’ you may want to attend to this.
If you want to tackle this problem, you may want to consider hiring a designer. They will help you come up with a suitable and unique color combination that is perfect for your company.
2. Use a Specific Font
In addition to the email marketing tips mentioned above, you might also want to consider using a specific font.
Ideally, you should try to use a custom font that people don’t generally find anywhere else. This will then make your emails seem unique and special, in a world where people are receiving lots of emails every single day.
Luckily, there are experts that will help you create a custom font for your business. With their help, you should end up with something that is a perfect fit for your brand.
3. Mobile Matters
Most people read their emails on a mobile device, so you need to make sure your emails account for this.
Generally, this means that you select a design that works well on a mobile screen. Luckily, most email marketing services have premade templates that will help you with this.
Additionally, consuming content on a mobile device can sometimes be difficult, so you don’t want to overload your emails with text. For instance, suppose you want to give your subscribers some tips on how to build an email list fast.
Well, instead of writing everything down in the email, you might send them a link to a blog post. By taking this approach, you can still provide subscribers with a lot of value while also making your emails simple and easy to read.
Will You Use These Email Marketing Design Tips?
If you use these email marketing design tips, you should be able to send email marketing campaigns that your subscribers will love.
If possible, you should try to study the email marketing strategies of other companies. In doing so, you will discover how others are designing their emails, and then use this knowledge to improve upon your own campaigns.
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