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Browsing Category

Marketing

22 posts

By “marketing,” we mean the efforts made by a business to promote its goods and services to potential customers. In the long run, marketing’s goals are to demonstrate product value, strengthen brand loyalty, and increase sales, and in the short term, marketing tries to create standalone value for prospects and consumers through content. A business’s marketing efforts should be directed toward answering the question, “Where, when, and how does our consumer want to communicate with our business?” through continuous research and analysis of customer preferences through methods like focus groups, surveys, and analysis of online purchasing behavior.

The goal of marketing is to increase sales of a company’s products or services. This is achieved through studying your target market and learning what they value. Marketing encompasses every facet of a company, from research and development to distribution channels to advertising and sales. MineBook came up with this marketing category where we’ve shared marketing tips for newbies, how to target and identify the right audience, things to consider when creating a product marketing strategy, marketing strategy, and social media marketing for beginners. Also, we shared blogs on influencer marketing, marketing ROI, and much more. There are several types of marketing available. Examples: internet marketing, search engine optimization, blog marketing, print marketing, video marketing, B2B marketing, B2C marketing, outbound marketing, personalized marketing, partner marketing, telemarketing, Public relations marketing, stealth marketing, etc. If you want to scale up your business then having proper marketing knowledge is a must for you. 

BBusiness
Growth and Scalability for Your Business
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  • 4 minute read

Leveraging Technology to Maximize Growth and Scalability for Your Business

  • byMineBook
  • January 18, 2023
  • 104 views
Technology is the backbone of any business, and it’s especially true in an era where technology is driving…
BBusiness
Business gifts
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  • 3 minute read

The Best New Business Gifts To Engage Prospects

  • byMineBook
  • November 10, 2022
  • 331 views
Engaging prospects can be tough. You want to make a good impression, but you don’t want to come…
MMarketing
Online Shop
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  • 3 minute read

Is Your Online Shop Targeting The Right Audience?

  • byMineBook
  • April 22, 2022
  • 416 views
Are you frustrated with your online shop’s low conversion rate? You’re not alone. A lot of business owners…
DDental
Dental marketing
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  • 2 minute read

Dental Marketing for Newbies: How to Promote Your New Practice

  • byMineBook
  • December 29, 2020
  • 1.9K views
Did you open a new dental office? Everyone needs to visit a dentist to improve their dental health.…
MMarketing
Pproduct marketing strategy
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  • 4 minute read

What to Consider When Creating a Product Marketing Strategy

  • byMineBook
  • December 21, 2020
  • 2.2K views
Of the more than 30,000 new products introduced into the market each year, a staggering 95 percent fail.…
MMarketing
Target market
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  • 4 minute read

How to Identify Your Target Market

  • byMineBook
  • November 10, 2020
  • 2.3K views
Just who is my customer? As an entrepreneur, this is one of the many questions ringing through your…
BBusiness
Startup marketing
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  • 3 minute read

Starting on the Right Foot: 5 Critical Startup Marketing Tips

  • byMineBook
  • November 6, 2020
  • 1.7K views
Having a startup is exciting, and you want others to be excited about it too. You especially want…
MMarketing
Advertising Strategies
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  • 2 minute read

Top 5 Advertising Strategies Every Small Business Needs to Try

  • byMineBook
  • November 3, 2020
  • 1.6K views
Did you know that the t-shirt is the most popular clothing item in the world? About 2 billion…
MMarketing
How to market
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  • 4 minute read

How to Market a New Product: Top 6 Tips

  • byMineBook
  • October 30, 2020
  • 1.7K views
As great as a product might be in the eyes of the inventor, its value is only determined…
MMarketing
Social media marketing for beginners
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  • 3 minute read

Getting Started: Top Tips on Social Media Marketing for Beginners

  • byMineBook
  • October 30, 2020
  • 2.1K views
Did you know there are more than 3.5 billion daily social media users in the world? And this…
MMarketing
What is influencer marketing
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  • 2 minute read

What Is Influencer Marketing? A Basic Guide

  • byMineBook
  • October 19, 2020
  • 1.9K views
Your business is looking for a new way to advertise and expand their market. How do you freshen…
MMarketing
Local seo
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  • 4 minute read

5 Awesome Benefits of Local SEO for Your Business

  • byMineBook
  • October 16, 2020
  • 1.3K views
Are you looking for ways to passively market to your local community? Do you wonder if there is…
MMarketing
Marketing ROI
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  • 2 minute read

Marketing ROI: How to Measure the Success of Marketing Investments

  • byMineBook
  • October 13, 2020
  • 1.4K views
Did you ever wonder how effective your marketing campaigns are? While there’s a lot of talk on what…
MMarketing
Instagram marketing tips
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  • 3 minute read

5 Instagram Marketing Tips That Can Jumpstart Your Campaign

  • byMineBook
  • October 12, 2020
  • 1.6K views
Instagram is a social media tool that is full of opportunity. Brands can leverage Instagram following to increase…
MMarketing
Media marketing
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  • 3 minute read

Websites, Streaming TV, and Social Media: 5 Media Marketing Tips to Keep in Mind

  • byMineBook
  • October 8, 2020
  • 2.6K views
Do you think it’s time to step up your media marketing game? There are a lot of business…
MMarketing
What is retail marketing
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  • 2 minute read

What Is Retail Marketing and Why Is It Important?

  • byMineBook
  • October 7, 2020
  • 1.1K views
Email marketing. social media marketing. Search engine optimization (SEO). With so many different forms of marketing, it can…
MMarketing
Chiropractic marketing
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  • 3 minute read

4 Superb Strategies for Chiropractic Marketing

  • byMineBook
  • October 3, 2020
  • 1.2K views
Running a small business, like a chiropractic clinic, isn’t easy. Did you know there are nearly 70,000 chiropractors…
MMarketing
Email marketing design
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  • 2 minute read

5 Email Marketing Design Tips to Help You Increase Engagement Rates

  • byMineBook
  • September 28, 2020
  • 1.4K views
Did you know nearly 281 billion emails are sent around the world every day? If you send email…
MMarketing
Direct mail marketing
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  • 2 minute read

What Is Direct Mail Marketing and How Can It Improve Consumer Relations?

  • byMineBook
  • September 26, 2020
  • 1.4K views
If you own a brand or business, odds are you aren’t working with Geico’s 2-billion-dollar advertising budget. This…
MMarketing
Basics of marketing strategy
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  • 2 minute read

Basics of Marketing Strategy

  • byMineBook
  • September 7, 2020
  • 1.5K views
Did you know that only 46 percent of small businesses in America have an online presence? This statistic…
MMarketing
Web marketing strategy
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  • 4 minute read

7 Tips for Creating a Web Marketing Strategy for Small Businesses

  • byMineBook
  • June 11, 2020
  • 1.5K views
Could social media marketing be the best web marketing strategy for your small business? A strategic campaign could…
BBusiness
Local Business Marketing
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  • 2 minute read

How to Improve Your Local Business Marketing

  • byMineBook
  • January 3, 2020
  • 1.9K views
Local businesses rely on local clientele for most of their sales. If your business falls in this category,…
Google News
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