Starting a salon business is a great way to tap into the beauty and wellness industry, which has seen a steady growth over the years. There are various types of salon services that one can offer, including barbershop, beauty supply store, hair supply store, spa home service, spa and massage, full body spa treatment, and tanning salons.

In this article, we will explore the different salon services and how to start a small salon business.

How Do I Start A Small Salon Business?

salon service

Starting a small salon business requires careful planning, research, and preparation. Creating a successful plan, be it a barbershop business plan or a beach tanning salon plan, is essential for realizing your entrepreneurial dreams.

First, you need to determine the type of salon you want to start, whether it’s a barbershop, beauty supply store, spa, or tanning salon.

Once you have determined the type of salon you want to start, you can then create a business plan, for instance, a barbershop business plan or beach tanning salon plan, that outlines the goals and objectives of your business. You’ll also need to obtain all necessary licenses and permits, and find a suitable location for your salon.

Next, you will need to purchase equipment and supplies, whether hire staff, and set up marketing and advertising strategies to attract clients.

It’s important to have a clear understanding of your target market, as well as your competitors, in order to effectively promote your salon services.

Is Owning A Salon Profitable?

Owning a salon can be a very profitable business, but it depends on several factors, including the type of salon, the location, the services offered, and the competition.

A well-run salon that offers a range of services and is located in a high-traffic area can generate substantial profits. On the other hand, a poorly managed salon in a low-traffic area may not be as profitable.

How Do Salons Attract Clients?

Salons can attract clients through a variety of marketing and advertising strategies, including local advertising, social media, email marketing, and referral programs.

Word of mouth is also a powerful marketing tool, so it’s important to provide exceptional service to your clients. Offering special promotions and discounts can also help attract new clients and retain existing ones.

What Services Do Most Spas Offer?


Spas offer a wide range of services that cater to the relaxation and rejuvenation of the mind and body. Some of the most common spa services include

  • massages,
  • facials,
  • body wraps,
  • scrubs, and
  • hydrotherapy

Massages are the most popular spa service, with a variety of options such as Swedish, deep tissue, hot stone, and sports massages available.

Facials are also a popular option, aimed at improving the appearance and health of the skin.

Body wraps and scrubs help exfoliate and hydrate the skin, while hydrotherapy uses water-based treatments such as hot tubs and steam rooms to help improve circulation and relieve stress. Spas may also offer other services such as manicures, pedicures, hairstyling, and makeup application to provide a full pampering experience for their clients.

When it comes to spa treatments, there are many options to choose from. However, some treatments stand out as being the most popular among clients. The three most popular spa treatments are massages, facials, and body wraps.

We have talked about these in the previous section too. But let us talk about these 3 in detail.


Massages, as mentioned in the previous section, are the most popular spa treatment, with a variety of options such as Swedish, deep tissue, hot stone, and sports massages available. These treatments are designed to relax and rejuvenate the body, with the specific techniques used depending on the type of massage chosen.

Whether you’re looking to relieve stress, reduce muscle tension, or simply unwind, a massage is a great way to achieve your goal.


Facials are a popular option for those looking to improve the appearance and health of their skin. A facial typically includes cleansing, exfoliating, and moisturizing the skin, as well as treatments such as extractions, mask applications, and massages.

Different types of facials are available for different skin types and concerns, ensuring that clients receive a customized and effective treatment.

Body Wraps

Body wraps are another popular full body spa treatment, designed to exfoliate and hydrate the skin. During a body wrap, a client’s body is covered in a warm, nourishing mixture, typically made of ingredients such as seaweed, mud, or algae.

This mixture helps to remove dead skin cells, improve circulation, and leave the skin feeling refreshed and revitalized. Body wraps are a great option for those looking to pamper themselves and achieve a healthy, glowing complexion.

Is A Tanning Salon A Good Investment?

Tanning Salon

A tanning salon can be a good investment if it’s well-run and located in a high-traffic area. The tanning industry generates significant revenue each year, with millions of people seeking to achieve a sun-kissed glow.

However, it’s important to keep in mind that the popularity of tanning has declined in recent years due to concerns about skin cancer and the dangers of UV exposure.

How Much Money Does The Tanning Industry Make A Year?

The tanning industry generates a significant amount of revenue each year, with estimates suggesting that it is worth billions of dollars globally. In the United States alone, the industry generates an estimated revenue of $5 billion annually.

The growth of the industry can be attributed to the increasing popularity of tanning and the rise in demand for services such as spray tans and traditional tanning beds.

With the continued growth of the beauty and wellness industries, it is likely that the tanning industry will continue to generate significant revenue in the coming years.

This makes it a lucrative opportunity for entrepreneurs looking to invest in a business within this sector.

What Is The Target Market For Tanning Salons?

Tanning Salon

The target market for tanning salons is a diverse group of individuals, including both men and women of all ages.

The primary demographic for tanning salons are young adults and middle-aged individuals who are looking to achieve a healthy, sun-kissed glow. In addition, individuals who have an active lifestyle and enjoy outdoor activities are also part of the target market. This can include athletes, fitness enthusiasts, and beachgoers.

It’s important to note that tanning salons also attract those who are looking for a relaxing and pampering experience, as well as those who are looking for skin care services.

By understanding the target market, tanning salon owners can tailor their services and marketing strategies to appeal to their desired audience.

How To Open A Tanning Salon?

Now that you know that opening a tanning salon can be a lucrative business, you may be wondering how to open a tanning salon. It requires careful planning and execution.

Before you start, it’s important to conduct market research to understand the demand for tanning services in your area. Next, you will need to secure funding for your salon, either through savings or by seeking a loan. Once you have the necessary funding, you can begin searching for a suitable location and choosing equipment and supplies. You will also need to secure any necessary permits and licenses.

Finally, you should develop a marketing plan to attract customers and build a strong brand for your salon. With hard work and careful planning, you can turn your vision for a tanning salon into a successful business.


There are many different types of salon services that you can offer. The type of salon service that you offer, be it a hair supply store, spa and massage service, spa home service, or anything else for that matter, it will depend on your target market and your preference. Do some research to find the type of salon service that is right for you and then take the plunge!

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