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Are you looking for ways to passively market to your local community? Do you wonder if there is a better method to get your company’s name out there using digital advertising? If so, then you need to learn more about local SEO.
There are many amazing local SEO benefits that your brand can unlock for itself. This includes things like more visibility within your community and more foot traffic to your website. All of which leads to higher sales conversions and lead generation.
See below for several benefits of local SEO and why you should prioritize it so heavily in your business model. You’ll be glad that you did!
1. Local Brand Authority
Every city has one local sporting goods store that athletes flock to when they need equipment. All communities have the hole-in-the-wall restaurant that has become a local legend and a key element to the city.
These are just two examples of businesses that have built brand authority in the city that they reside. Back in the old days, that kind of authority could only be created by being in the community for several decades or being the first one in town.
Fortunately, your company doesn’t have to be either of those to build local brand authority. Using local SEO, you can establish your business as the local go-to source for your industry.
By focusing on things like building your local reviews, boosting high-quality content on your site, and staying active on social media, you can become Google’s first suggestion to clients who are looking for service in your area.
Be sure to visit this page to learn more about how to create the best SEO strategy for your business.
2. Build Customer Loyalty
Put yourself in the shoes of your local customers for a moment. When you’re looking to purchase a product or service from a local store, are you interested in playing company carousel with the shops that you go to?
Of course not! You want to find a store that you can depend on for any type of product in that industry. For example, when you’re having a problem with your car, you want to have a go-to car shop that you can trust.
The customers in your community want the same thing, they just haven’t found you yet. Using local SEO, you can bring them directly to you.
The next time they need a product that you sell, they can be directed to you via a search engine (such as Google). If you live up to their expectations, then the customer will start to become attached to your brand.
3. Zero-In on Your Target Audience
When someone says “marketing to your community“, search engine optimization probably isn’t the first thing that comes to mind.
Many people think of the generic highway billboard sign since it allows you the chance to get your ad in front of all that pass it on the road.
The problem with highway billboards is that, while it’s getting your brand out in front of thousands of people, very few actually need your services. Therefore, the ROI on that investment isn’t as lucrative as you might think.
In this day in age, it’s so much easier to refine your marketing plan and get in front of your target audience. Simply take the time to create buyer personas, then gear your digital marketing strategy to get in front of those people.
Using local SEO, you can get your brand out in front of those that are most interested in what you sell. Any time they search for answers to their biggest pain points, you’ll be there, waiting to answer their beckoned call and save the day!
4. Improves Your Customer’s On-Site Experience
Not only will focusing on your local SEO get you out in front of your target customers, but it will also help other areas of your brand by default.
By taking the time to optimize your website and make it more attractive to search engines, you will be improving the experience of every customer that visits your website. Whether it be for the first time, or any time after that.
This can be done through things like making your site mobile-friendly, improving the load speed of your pages, and keeping a layout that’s easy to navigate.
Make sure to focus on things like keyword optimization, using your primary and secondary keywords wherever they fit naturally into your content. The more you do, the higher you will rank. Just be cautious not to purposely flood your page with them.
5. Create a Trustworthy Image
When you search Google for “local restaurants near me”, what’s the first thing you look at when the results pop up? Odds are that your eyes focus in on the online ratings each company has.
As soon as you see a company with a 4 out of 5-star review or higher, you automatically assume that business to be a trustworthy source for your needs. Which is why you’re more than likely to try them out before all the others.
A huge part of local SEO is concentrating on your online reviews. Whether that be asking clients to leave online reviews, responding to positive and negative comments, or so on.
Build Your Local SEO Presence Today
Now that you have seen some of the biggest benefits to local SEO for your business, it’s time for you to achieve them for yourself today.
Start by reaching out to a digital marketing service to help you out. They can shine a light on the best way to improve your company’s results moving forward.
Also, make sure to browse our website for more articles on local SEO, as well as many other helpful topics that you will enjoy.