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You know you should build a website for your small business, but how do you get started?
A website is essential for businesses to generate leads, attract new clients, and grow. However, it can be confusing to know how to go about this. The good news is, it doesn’t have to be, once you understand basic website design.
Read more to learn how better website designs can help your business get noticed, even if you’re new to website building.
1. Purchase Your Domain Name
Having a professional and simple domain name is important. Which sounds nicer on a business card, ‘yourwebsite.com’ or ‘yourwebsite.serverhost.com?
Solve this by purchasing your domain name, and make sure you renew annually, so you don’t lose out on your domain name to a competitor.
While purchasing your domain, don’t forget to also set up captive insurance for your business.
2. Focus on SEO
For your website to get noticed, you’ll need SEO. SEO, or search engine optimization, is the process of setting up your website to get the most possible traffic.
Take the time to learn and understand how SEO works, and look for website templates that are already SEO optimized.
3. Post Regular Content
To keep customers coming back, post regularly on your site, and share your new posts on social media.
Regular posts, like all web content, should be written with SEO in mind. Posting regularly also has an SEO benefit, as it signals to search engines like Google that your website is active and generating new, well-written content.
4. Have a Mobile-Friendly Design
When designing your site, look for mobile-friendly website designs. So many of us search for things on our phone— if a potential customer pulls up your website and the design looks messy or poorly formatted, they might be put off by this and leave your site.
5. Include a Contact Page
It seems basic, but don’t forget to include a contact page on your site. You want to make it as easy as possible for new customers to find you, contact you, and see your opening hours.
Consider also adding an email sign-up to the contact page, encouraging customers to sign up to receive special offers. This will help you build up a valuable mailing list.
6. Use a Simple, Professional Theme
Look for a website theme, or template, that is professional, modern, and reflective of your business. It needs to be quick and easy for customers to find what they need on your site, and things like unnecessary gifs or videos, hard to read fonts, or music take away from this.
7. Stick to Your Branding
A website is an extension of your website, so your website design should reflect your brand. Use your brand colors, logo, and style to create a website that customers will instantly associate with your brand.
If your site looks very different from the rest of your marketing, your clients may be unsure if they are on the right website.
Use These Better Website Designs to Improve Your Small Business
Now that you know how to use these better website designs to improve your site, get started today on building a high-quality, impressive website. Your website doesn’t need to be overly complex— sometimes, simple is best.
Get started today to start seeing the advantages a website can bring to a small business.
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